Professional Portfolio

KPop Demon Hunters

Provided creative strategy and direction for the awards campaign of Netflix’s Academy Award-winning KPop Demon Hunters, inclusive of OOH, trade, digital placements, TV + podcast spots, and custom merch. Collaborated with filmmakers and artists as well on The Art of KPop Demon Hunters book.

Frankenstein

Supported creative strategy and direction for the awards campaign of Netflix’s Academy Award-winning Frankenstein, with particular focus on image curation and selection. Campaign spanned OOH, trade, newspaper, digital placements, exterior building branding, critics mailers, and TV + podcast spots.

Wake Up Dead Man: A Knives Out Mystery

Led the awards creative campaign for Wake Up Dead Man, providing creative strategy and direction for all media placements, as well as collaborating with the title’s launch team to supply quotes for launch assets.

Wicked

Reviewed all marketing creative for Wicked consumer marketing campaigns at NBCUniversal’s Universal Products and Experiences division, inclusive of retail placements, digital, social, AV, print, web copy, and user-generated content. Led the copyediting process for PDP copy, social posts, and all other consumer-facing copy.

Asia Society Southern California

Integral member of the planning and execution of Asia Society Southern California’s 2021 U.S.-Asia Entertainment Summit, 2021 launch of the Asian Women Empowered initiative, and 2022 Annual Gala. Created all social graphics, event invitations, and brochures, along with writing website and email newsletter copy and doing occasional video editing and translation work.

National Committee on U.S.-China Relations

Produced videos, podcasts, and graphics and launched the web series U.S.-China Insights, NCUSCR’s inaugural digital media series.